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Giving back is not a new concept for most small businesses. Data shows that 75% of small businesses donate 6% of their monthly profit to charities. The data clearly shows that by 2022, small businesses will become more generous and socially aware. However, small business charitable donations still make up a small portion of annual charitable donations. The reason is clear: larger companies have more liquidity and make more money, so it’s easy to outperform these smaller companies.
Donating money to charity isn’t the only way to give back to society – many other creative ways enable even the smallest brands to make a significant impact on society. In this article, I’ll share a few concepts that we’ve used with great success in my business.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.