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To start a business these days, you don’t always have to rent an office space and hire a whole team. As remote business opportunities continue to expand, more and more people are launching their startups from home.
While this option is often more affordable and convenient to begin with, it’s important for entrepreneurs to plan ahead for continued growth. To assist with this task, 15 members of businesskinda.com Business Council offered their top tips for people looking to build (and grow) a business from home.
Contents
- 1 1. Connect with your target market
- 2 2. Rent for Fit
- 3 3. Take advantage of your free time
- 4 4. Identify key roles and functions
- 5 5. Take advantage of free tools
- 6 6. Focus on positive cash flow
- 7 7. Believe in your idea
- 8 8. Delegate to external professionals
- 9 9. Make a strategic plan
- 10 10. Get to grips with digital products
- 11 11. Pursue talent no matter the location
- 12 12. Free up the physical and mental space
- 13 13. Work on short-term goals for long-term success
- 14 14. Make the most of the internet
- 15 15. Focus on business, not location
1. Connect with your target market
As part of developing a business plan, identify the target market for your product or service early and begin networking early and often with decision-makers within that target market. That way, you can understand their pain points and argue why they need you. You can also start drafting clients for when you are ready to launch. This will help with early cash flow. – Scott Green, The G2 Advisory Group
2. Rent for Fit
More than ever, entrepreneurs can build a business from home. Either way, it’s essential to hire someone who’s a good fit, if you already need employees. For entrepreneurs just starting out, you can outsource sales, marketing, development and other functions to help you get to market quickly without lengthy overhead. With the right expectations, clear communication and defined roles and responsibilities, you can go a long way. – Tommy Linstroth, Green Tie
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3. Take advantage of your free time
With so many companies offering work from home and flexible schedules, now is the perfect time to start a business. This is exactly what gave me the time and space to start Outfield in my spare time. I could freely come up with ideas about different business models, test them through customer development activities and finally start working as a startup. – Austin Rolling, outfield
4. Identify key roles and functions
Starting a business requires planning. Consider what functions need to be filled and what options are available. Many roles can be outsourced to another company or an independent contractor offering fractional services. Once you’ve identified each position that needs to be addressed, you’ll need to do a cost analysis to determine if it’s cheaper to hire, outsource, or combine with another position or role to get started. – Robert Depalo, National Financial Network
5. Take advantage of free tools
Building a business from home is now as easy as having an idea, building a social media presence and creating a product that helps solve a problem in an area where you excel. For under $100 you can create a product, build a website, start an email list – you can do pretty much anything. Social media is the best place to start because it’s completely free; slowly start to expand from there. – Michael Leonard, The market atmosphere
6. Focus on positive cash flow
Focus on positive cash flow from the start. Your business cannot grow without profit. Stay focused on the things you outline to kickstart your business and think strategically. Don’t hire a large team, as a small team will adapt faster. Recruit people who share your passion and ideas. Learn to lead and inspire from a distance. Don’t control the team; let them catch and carry the ball. – Michael Podolsky, PissedConsumer.com
7. Believe in your idea
Have an idea, believe in it and don’t let anyone stop you. Our thoughts create our results. Becoming a consultant and setting up a business means taking risks. The clients I advise who make this leap all have one skill in common: resilience. They make an offer for their company and believe it when all the doubters have an opinion. When working with a client during a growth transition, I recommend going in. – Beth Jannery, Titan
8. Delegate to external professionals
If you’re thinking about becoming an entrepreneur, you’re not going to do all the tasks, are you? So delegate and hire qualified home workers who can assist you even if you are both miles away. This is a test of trust, honesty and patience. And once you’ve built a good working relationship, these elements can help grow your business. – Lane Kawaoka, SimplePassiveCashflow.com
9. Make a strategic plan
Planning is the foundation of building a business, even if it is from home. That’s why it’s important to create a strategic plan first when you start building your business. This gives you a clear direction of where the company is going and your vision for the future. The next step is to conduct a market research and then decide on a viable revenue model for your business. – Pavel Stepanov, Virtudesk
10. Get to grips with digital products
Streamlined supply chains have used technology to improve distribution points and hubs. With a focus on digitizing businesses, creating an offering that enables digital products is helpful in gaining traction. By moving to remote teams with access to distribution hubs to reduce shipping costs and speed up shipments for hard items, limited resources are strategically aligned with inbound digital revenue. – Paul L. Gunn, KUOG Corporation
11. Pursue talent no matter the location
Location doesn’t matter. The beauty of our hyper-connected world is that you can start a business from your home and work with people who live on the other side of the earth. This opens up a universe of possibilities when thinking about what talent to bring on board. First, understand who are the key players you should hire first to build momentum. Then contact us and share your vision! – Karim Zuhric, Cascade strategy
12. Free up the physical and mental space
Create a special space for your craft – somewhere without distractions and interruptions (with good feng shui and natural light). Shower, change before you open your laptop and start your working day; this will help you mentally. Make a daily to-do list, then set a schedule and try to stick to it. If someone is better at a task than you are, don’t be afraid to delegate! – Yasmin Walter, KMD books
13. Work on short-term goals for long-term success
I grew my business from a home office to a national presence in just three years. Dress as if you are entering an office. Start each day by listing what you need to accomplish. End each day by reviewing your achievements and failures. Recognize what you did well and what could be done better. Focus every day on achievements that meet your short-term goals, leading to long-term success. – Matthew Claassen, Medigap Seminars LLC
14. Make the most of the internet
In the digital age, entrepreneurs and innovators have the incredible ability to create businesses and organizations completely remotely. With endless resources at your fingertips, the Internet acts as an open playing field to learn, create and perform. By making the most of the vast knowledge hub that the internet provides, entrepreneurship can flourish by starting and building a single website. – Christian Brown, Glewee
15. Focus on business, not location
First, change your mindset, because you are not building a business from home. The brand that will be the projection of your value proposition, capabilities and services has nothing to do with location. The customer experience you create and consistently deliver has nothing to do with location. The infrastructure that supports you and your customer interactions is paramount. Go change the world now! – Gregory Roll, Touchpoint employees
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.